Social Video Secrets: Getting Your Author Platform Camera-Ready

Within a few years of TikTok's meteoric rise in popularity and adoption, vertical video became core content across every social media platform, with algorithms reworking to prioritize creators and personalities who make video part of their mix. Video-forward platforms including Instagram and TikTok—but also Facebook, X, Threads and even LinkedIn—reward users for bravely showing up on camera to share their thoughts and passions, and they all host rich, engaged and voracious communities of readers ready to discover you and your writing. In this session, discover what it takes to get started with (or improve!) your social video game, including what to post and where to reach new fans, build your platform and become an influential author.

Difficulty level: all_levels

Speaker(s)

• Jess Zafarris

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