Email marketing is the No. 1 overlooked means of reader engagement and book sales when authors evaluate their overall platform. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. While social media is usually touted as a primary way to build audience, email is still the most successful and profitable means of interacting with your readership. Thankfully, it's easy to get started with email newsletters, and it doesn't require any technical know-how or expertise. It doesn't even require you to pay money until you have a sizable list of names. This session will teach you: how to develop a content strategy and frequency for your email newsletter; how to build your list from scratch; the biggest do's and don'ts for newsletters that get opened, read and shared; what is perceived as "spammy" or annoying; how to test and improve your email newsletters; how to make your email newsletter your most rewarding and valuable form of marketing.
Difficulty level: all_levels
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